Explode Your Sales and Users

A step by step proven system to pitch and build long-term relationships with influencers & journalists to hockey stick grow your traffic and sales.

Explode Your Sales and Users

A step by step proven system to pitch and build long-term relationships with influencers & journalists to hockey stick grow your traffic and sales.

I want to share my personal story with you.

Ten years ago, I was a nobody. An office drone nobody.

And I had the classic symptoms to show for it: I was overweight, stressed and depressed.

I had zero industry connections.

The only people I was on first name basis was employees of takeout restaurants.

Fast forward ten years.

I created a tidal wave of publicity for a startup called Polar and it grew from 0 to 40M views per month and got acquired by Google.

 

I helped over 100+ startups achieve the same results.

I grew my own startup JustReachOut from 0 to 4000+ paying customers in only 12 months.

I grew my own blog to $100,000+ revenue in 9 months.

I have published 1300+ articles and am a contributor to Entrepreneur, TechCrunch, FastCompany, Inc, HuffingtonPost and numerous other top publications.

press

A lot of people think that building connections and turning those connections into long-term relationships is something you’re either good at or not.

But then why is How to Win Friends and Influence People one of the bestselling books of all time?

It’s not a matter of “genetically, my heart pumps more blood than the average person so I was born to be a pro athlete.”

Building connections is a process of proven steps.

You can start from nothing. Learn the best ways to do it. Then practice it until you get the hang of it.

Or I wouldn’t have gone from being a nobody awkward Soviet emigre to working with Noah Kagan and Gary Vaynerchuk.

And yes you can diligently build your backlinks.

Yes you can build a killer product.

Yes you can capture emails.

But by connecting with people, you can achieve all those results 10-100x quicker.

Because it’s people that ultimately choose whether or not to …

Feature you on their website.

Noah Kagan published my guest article featuring my startup on his blog and it generated 2000+ leads for me.

After I got iSeeCars featured in ABCNews, USNews, Fortune, Cars.com, Forbes, Huffington Post, they got 10,000+ new visitors and first places in Google results.

People are the gatekeepers of opportunities.

Connect with the gatekeepers to your next 1000 customers today.

software-prthatconverts

1300+

I got 1300+ articles published in top tier publications for my clients

3

Acquisitions as a result of my PR outreach

100000

I grew my own blog to $100K revenue in 9 months using the same methods I will teach you in this course.

My name is Dmitry Dragilev

(they also call me “The PR Machine”)

So at this point you’re probably wondering, who the heck is this guy and why should I trust his stuff?

Howdy!  I’m Dmitry Dragilev and I’ve spent the last 10 years using unconventional PR to take startups from zero to millions of users and acquired by Google. Unconventional PR may or may not also include getting someone to strip buck naked with a company name scrawled across their chest on live TV.  Email me for more details on that one 🙂

I got one company acquired by Google.

Another by AVG.

This is why I want to teach everyone, even the I’m-not-good-at-sales people how to take the fate of their startup into their own hands. And create opportunities for yourself.

After all your startup is your baby. You’ll be invested to see it succeed more than anyone else. Because once you get the hang of it, this is something that you can deploy again and again on command if you ever wanted a rankings jump or a crush of traffic.

You won’t have to check your budget first to see if you can hire a SEO consultant or a PR firm or a sales guy to open up the floodgates of visitors.

Learn how to fish so you can feed yourself for a lifetime.

My name is Dmitry Dragilev

(They Also Call Me “The PR Machine”)

So at this point you’re probably wondering, who the heck is this guy and why should I trust his stuff?

Howdy! I’m Dmitry Dragilev and I’ve spent the last 10 years using unconventional PR to take startups from zero to millions of users and acquired by Google. Unconventional PR may or may not also include getting someone to strip buck naked with a company name scrawled across their chest on live TV. Email me for more details on that one 🙂

I got one company acquired by Google. Another by AVG.

This is why I want to teach everyone, even the I’m-not-good-at-sales people how to take the fate of their startup into their own hands. And create opportunities for yourself.

After all your startup is your baby. You’ll be invested to see it succeed more than anyone else. Because once you get the hang of it, this is something that you can deploy again and again on command if you ever wanted a rankings jump or a crush of traffic.

You won’t have to check your budget first to see if you can hire a SEO consultant or a PR firm or a sales guy to open up the fl.oodgates of visitor

Learn how to fish so you can feed yourself for a lifetime.

Highly successful companies and entrepreneurs from Noah Kagan of Appsumo to founders of Wistia, Pipedrive, even Brian Dean of Backlinko have all built and leveraged relationships with influencers and journalists to acquire thousands of customers.

And the best part of this method is, you only need to use one tool that costs absolutely nothing: email!

Your developers don’t need to spend weeks coding up a fancy referral system.

You don’t need to pay out boatloads of cash to affiliates. You just need to type up an email and hit send.

And I teach you exactly what to say in each of those emails turn online rainmakers into your biggest source of new visitors and customers.

Would you like more customers and sales? Who wouldn’t!

But thousands of people try to get featured by top blogs. A few may get a post or two published about them, but none of them have a consistent framework or process for pitching and getting themselves featured on top blogs.

Most people you see getting guest posts published or getting featured across multiple top blogs in a short period of time use ghostwriters. They don’t actually do the work themselves.

Other people just wing it and try to figure it out… most of the time, they either give up or get 1 post published on a lower tier blog but it doesn’t get them the exposure they need to build an engaged audience.

Have you experienced this? (I know I have!)

  • If you've had a hard time getting your pitches accepted or getting featured by top blogs.
  • If you're looking to become really good at striking up conversations with influencers and journalists or you can't seem to translate an initial email thread/conversation into relationships with influencers who have your back, you're in the right place.
  • If you're sick and tired of buying online courses that promise you the world but don't open the floodgates of new customers you need to break out of the feast or famine cycle, then you're in the right place.
  • If you've tried to get more traffic for your website and can't manage to avoid costly ads, then you're also in the right place.

When it comes to knowledge, a lot of people think “Oh I can just learn that on my own!”

But it’s the difference between having to ask a bunch of people for directions along the way to get somewhere and having GPS to give you turn by turn directions. When it comes to growing your company, how you spend a few hours, a few days, a few weeks is crucial.

Every second you spend trying to piece together knowledge from dozens of sources or  worse, doing the wrong things, has an opportunity cost. Where you forfeit the thousands of visitors you would have gotten by taking the right steps from day one.

And depending on the nature of your startup, losing those weeks could mean the difference between kicking off hockey stick growth versus stalling to an early death. So the value of me imparting my 10+ years of experiments and experience is not just showing you exactly how to pitch journalists and influencers.

It’s also about saving you from the weeks of researching and burning opportunities doing the wrong things.

Maybe they even waste a ton of time trying to figure it out when they really should be following a step-by-step process to get their pitches and guest posts published again and again without fail.

When I first started the MarketDoc blog, I was just learning how to write guest posts and get featured on top blogs. I started studying what other top bloggers were doing to gain influence and grow large email lists online.

I started pitching blogs twice per week and then started writing posts, but in the beginning no big league editors or bloggers were interested in featuring my posts on their blogs.

Fast forward to today, I now get my pitches accepted by top blogs 100% of the time and I get asked by the editors of top industry blogs, like ConversionXL, to write guest posts for them.

When it comes to knowledge, a lot of people think “Oh I can just learn that on my own!”

But it’s the difference between having to ask a bunch of people for directions along the way to get somewhere and having GPS to give you turn by turn directions. When it comes to growing your company, how you spend a few hours, a few days, a few weeks is crucial.

Every second you spend trying to piece together knowledge from dozens of sources or  worse, doing the wrong things, has an opportunity cost. Where you forfeit the thousands of visitors you would have gotten by taking the right steps from day one.

And depending on the nature of your startup, losing those weeks could mean the difference between kicking off hockey stick growth versus stalling to an early death. So the value of me imparting my 10+ years of experiments and experience is not just showing you exactly how to pitch journalists and influencers.

It’s also about saving you from the weeks of researching and burning opportunities doing the wrong things.

 

press

Building an engaged audience for your business is vital

If you are just starting out or are looking to move beyond a service-based business, you need raving fans.

But how do you get people to give a rat about you and your business?

And how do you get influencers to take an interest in you and your business?

You have to avoid certain fatal mistakes when building relationships with influencers and press to get publicity.

I realized there are some common mistakes everyone makes that can ruin their chances of making things work…

Over the past 12 months, I experienced each of these mistakes and managed to overcome them, but it wasn’t a piece of cake. Most likely, you’ll face these mistakes too if you haven’t already.

It’s crucial that you OVERCOME them if want to:

  • Build an engaged audience
  • Get more customers and sales online
  • Have your posts featured by top blogs

Whatever you do, avoid these 5 things

(when doing PR outreach and building relationships with influencers & press)

Whatever you do, avoid these 5 things

(when doing PR outreach and building relationships with influencers & press)

#1 | Wasting boatloads of time reading other peoples’ stuff

It’s too easy to get caught up reading other peoples’ posts and not get any work done.

Break this habit immediately. Get into the creator mindset.

 

Stop reading every post that hits your screen.

 

Be selective about what you’re giving attention to. Don’t let other peoples’ posts distract you from being a constant producer.

 

Think about one of your favorite musicians or authors, what do they do well?

Answer: They produce as much as possible. They became pro by constantly producing new work.

 

They may take an interest in other people’s work but, 9 times out of 10, they’re focused on producing original material.

 

Why? Because their careers evaporate the second, they stop producing.

 

Know how many albums The Beatles produced?

13 studio albums from 1962 to 1970.

They wrote and recorded 309 songs, including covers. That’s over three songs per month, every month, for eight years!

 

As entrepreneurs, we need to produce continually; otherwise, we become has-been rockers who can’t even sell out a pub.

#2 | Operating without a sound foundation

When you work for yourself, it doesn’t get easier to make upwards progress.

It gets SUPER hard, and the odds aren’t in your favor. It’s like trekking up Mount Everest without a coat on or sherpas to carry your supplies.

 

You need a rock solid plan to keep you on track.

 

Otherwise, you’ll forget to bring your jacket to climb that snowy mountain… or forget to do the dishes while your spouse has been at work all day, and you’re at home browsing Google or Facebook.

 

You don’t see surgeons operating on patients without a plan, do you?

No.

So why would you operate a business without a plan?

Answer: You shouldn’t! It’s a surefire way to fail.

#3 | Reaching out to top blogs on a whim

You can’t just email the editors of top blogs or contributors at Forbes asking them to feature you.

Why not?

1. They’ll ignore you.
2. You’ll sound desperate.

 

You need patience and the right framework to build momentum for your business. And to get your content and brand featured on top blogs like Kissmetrics or Lifehack.

You need to play it cool. Build up a portfolio of posts on your blog and get featured on smaller blogs first.

 

Most top blogs and publications no longer accept unsolicited guest posts from newbies.

 

They aren’t interested in wasting time reviewing your pitches and/or editing your writing. It would take up way too much of their time of which they already have little to spare.

 

Top models don’t suddenly start strutting their stuff down the high fashion runways of Milan and London.

 

They spend years building up their portfolios before they end up on the covers of a Women’s Wear Daily or People Magazine.

#4 | Trying to figure it all out

The most common problem is trying to do everything on your own.

Look, I know what it’s like.

 

It’s a natural human tendency to want to be part of the “in crowd” and feel that you’re recognized for your contributions to the world.

 

Seriously, who would want to be forgotten tomorrow?

 

You can’t be everywhere without relationships with influencers and getting featured by top blogs.

 

Even influencers like Ramit Sethi still write epic guest posts for Tim Ferriss and LeadPages.

 

You can’t work it all out on your own. Or if you can, you’ll be miserable in the process.

 

You need a partner to encourage you to produce more high quality content and reach outside your comfort zone.

 

You can’t grow by shutting yourself off from the world behind your computer or locked up in a cave. I’d love to do that, but I realize it’s not the answer if I want to grow my business.

 

You need to get out there and build relationships with other bloggers and influencers.

#5 | Emailing influencers before guest blogging

Look, reach out to whoever you want to, but chances are slim other influencers will pay attention to you when you’re just starting out.

 

Influencers prefer to surround themselves with like-minded accomplished influencers.

 

Maybe it feels like they’re part of this exclusive club with red ropes and big scary bouncers where you’re not on the list to get in.

 

Trust me; I know the feeling…

 

The anxiety and stress of trying to build a business while struggling to get by or feeling stuck with clients you can’t stand.

 

You think, gosh, wouldn’t be easier if I could get top influencers to promote my stuff and talk about me in their posts?

 

You know, people with 1000’s or 100,000s of raving fans.

 

Well, don’t expect to get there without creating outstanding content and getting your posts featured on top blogs.

 

You need to figure this stuff out if you want to reach your goals.

How PR That Converts Empowers You To Rapidly Grow Your Startup on Your Own

No, you don’t need a PR firm. 

No, you don’t need to waste time shifting through crappy blog articles.

From the second you start this course, it is designed to get you to take action immediately to get press features and influencer plugs.

Every single lesson and worksheet focuses only on what steps you should take next to acquire another 10 000+ visitors and users. 

I will also be hosting many live Q&As and watch-over-my-shoulder tutorials so you can see with your own eyes how it’s done.

Basically, this course lets you download every action, mindset and approach I use every day into your own brain. 

So you can skip the 10 years of trial and error (and failed startups) to get your headline in Inc, Fox News, ABC News in mere weeks. And get flood of visitors and users shortly afterwards.

What Will You Learn In PR That Converts?

You will learn the step by step system to find influencers and journalists most likely to be interested in what you do and how to effectively start conversations and build long-term relationships with them.

PR That Converts includes videos, case studies, live watch-over-my-shoulder tutorials and worksheets designed to help you take the next steps as soon as you learn it. It is perfect for startup teams, freelancers, consultants and companies who want to drive massive traffic to their products and services without risking a dime on expensive and unreliable PR firms and other pay-for-performance marketing strategies.

1000+ students have taken this course to achieve rapid company growth and master a low cost method they can deploy on their own again and again whenever they want to acquire tons of new customers.

Module 1: Reaching out and building relationships

  • The basics of reaching out and building relationships
  • Detailed step-by-step instructions for every process and strategy you will learn
  • You will learn how I built relationships with Tim Ferriss, Gary Vaynerchuck, Brian Dean, Noah Kagan and 1300+ publications
  • You will learn a proven formula I use to strike up conversations with influencers and bloggers
  • You will learn the best way to turn these conversations into email threads and relationships
  • Finally you'll learn how to turn these relationships into press features and mentions
  • You will learn how I built a startup from 0 to 40M pageviews through PR alone

Objective of this module:

To give you the basic formula, foundation and tools to strike up conversations with influencers, bloggers, journalists and turn them into relationships.

foundations

  • Reaching out and building relationships
  • Detailed step-by-step instructions for every process and strategy you will learn
  • You will learn how I built relationships with Tim Ferriss, Gary Vaynerchuck, Brian Dean, Noah Kagan and 1300+ publications
  • You will learn a proven formula I use to strike up conversations with influencers and bloggers
  • You will learn the best way to turn these conversations into email threads and relationships
  • Finally you'll learn how to turn these relationships into press features and mentions
  • You will learn how I built a startup from 0 to 40M pageviews through PR alone

Objective of this module:

To give you the basic foundation and tools strike up conversations with influencers, bloggers, journalists and turn them into relationships.

Module 2: Building a Hit List and Writing an Email Pitch

  • You will learn the how to find influencers and journalists who are actually interested in what you have to say
  • How to find target publications and blogs who would be interested in having you contribute without getting rejected or ignored
  • You will learn the process I've used to reach out to influencers that has helped me realize a 98% acceptance rate
  • You will get the most successful email pitch angles that take just 2 minutes to write and don't cause you to sweat bullets before hitting the 'Send' button
  • You will learn how to write engaging headlines for your email pitches
  • You will learn a secret Buzzsumo hack I use to find influencers to pitch
  • You will learn the specific things journalists and influencers prefer to see in their email pitches.
  • You will get a behind-the-scenes look at how I pitch influencers and press

Objective of this module:

To quickly put together a HIT LIST of influencers and journalists who would be interested in you and write the best email pitch which would get a response from them.

find

  • You will learn the how to find influencers and journalists who are actually interested in what you have to say
  • How to find target publications and blogs who would be interested in having you contribute without getting rejected or ignored
  • You will learn the process I've used to reach out to influencers that has helped me realize a 98% acceptance rate
  • You will get the most successful email pitch angles that take just 2 minutes to write and don't cause you to sweat bullets before hitting the 'Send' button
  • You will learn how to write engaging headlines for your email pitches
  • You will learn the specific things journalists and influencer prefer to see in their email pitches.
  • You will get a behind-the-scenes look at how I pitch influencers and press

Objective of this module:

To quickly put together a HIT LIST of influencers and journalists who would be interested in you and write the best email pitch which would get a response from them.

Module 3: Guessing their email address and reaching out

  • You will learn how to guess anyone's email address
  • You will learn how to grab hundreds of emails addresses from LinkedIn
  • You will learn how to hack LinkedIn to find email addresses for any individual
  • You will learn a proven formula I use to find anybody's contact info and verify it's current and valid
  • You will get a behind-the-scenes look at me guessing someone's email address
  • You will learn all about the apps and tools I use to make my email address guessing efficient and fast
  • You will learn how to quickly find contact info of any influencer or journalist in the world

Objective of this module:

To become proficient at guessing and verifying contact information for any influencer, journalist or reporter.

win

  • You will learn how to guess anyone's email address
  • You will learn how to grab hundreds of emails addresses from LinkedIn
  • You will learn how hack LinkedIn to find email addresses for any individual
  • You will learn a proven formula I use to find anybody's contact info and verify it's current and valid
  • You will get a behind-the-scenes look at me guessing someone's email address
  • You will learn all about the apps and tools I use to make my email address guessing efficient and fast
  • You will learn how to quickly find contact info of any influencer or journalist in the world

Objective of this module:

To become proficient at guessing and verifying contact information for any influencer, journalist or reporter.

Module 4: Advanced Follow Up and Reaching Out Strategies

  • As you know 90% of responses come from email follow ups; you will learn the advanced techniques I use to send follow ups and get responses
  • You will learn the best time of the week and day to send your follow up emails
  • You will learn the one follow up format that works wonders for getting a response from an influencer or a journalist
  • You will learn how to use mail merge to send hundreds of personalizes outreach emails
  • You will learn how to find and test the best follow up sequences with a specific type of influencer or journalist
  • How one simple strategy gets me responses from 90% of all email outreach emails I send
  • You will learn how to check whether your email was opened and read and configure an appropriate follow up sequence
  • You will learn how to make your email follow ups crazy short and actionable to optimize for a response

Objective of this module:

To become proficient at setting up automatic email follow up sequences which guarantee a response from your prospect 90% of the time.

list

  • As you know 90% of responses come from email follow ups, you will learn the advanced techniques I use to send follow ups and get responses
  • You will learn the best time of the week and day to send your follow up emails
  • You will learn the one follow up format that works wonders for getting a response from an influencer or a journalist
  • You will learn how to use mail merge to send hundreds of personalizes outreach emails
  • You will learn how to find and test the best follow up sequences with a specific type of influencer or journalist
  • How one simple strategy gets me responses from 90% of all email outreach emails I send
  • You will learn how to check whether your email was opened and read and configure an appropriate follow up sequence
  • You will learn how to make your email follow ups crazy short and actionable to optimize for a response

Objective of this module:

To become proficient at setting up automatic email follow up sequences which guarantee a response from your prospect 90% of the time.

 

Enroll in PR That Converts Today And You’ll Also Get These Limited Time Sweet Bonuses

Resource #1

6 months of 1-on-1 PR help with yours truly

I normally charge $10 000/month for PR consulting. And I am very selective about who I work with. So this is an extraordinary chance for you to plug yourself into the brain that got companies acquired by Google and AVG.

You will get priority email access to my inbox to ask any questions you want and we’ll schedule six 45 minute Skype sessions to work through your PR strategy.

Resource #2

My team of copywriters will help with your pitch

Tell us what your company or product does and our team will help you craft a pitch so good, your contact will be dying to learn more. I will also have six 45 min Skype strategy sessions to plan out your entire PR strategy.

Resource #3

Private Slack Channel & Community

You will never feel like you’re learning and applying these methods alone, the Slack channel and community is a private invite only channel for PR That Converts students to talk about their successes, failures, set backs, issues, comments and stay in touch and talk with other startups and entrepreneurs doing PR outreach on their own at the same time. This is the place to get all the latest updates to the course and of course chat with our team of copywriters and instructors.

Resource #4

Comprehensive database of guest blogging opportunities

Guest blogging is not dead! It’s the quickest easiest way to get some exposure, especially when you are first starting off. I share with you a comprehensive list of 200+ best blogs and publications along with contact info for the right editors at publications in your niche where you can contribute an article to get exposure and publicity for your business.

Resource #5

6 months free access to JustReachOut.io PR outreach tool used by 4K+ entrepreneur

Plans are $113/mo

This tool helps you automatically find and build a list of journalists most interested in what your company does. Then it finds you their crowdsourced validated email addresses for you to pitch them right away

Resource #6

My interviews w/ Tim Ferriss, Brian Dean and others about PR

It’s rare that you can sit down with HUGE names like Tim Ferris and Brian Dean and ask them how they did PR before anybody knew of them. It’s also rare for me to have an opportunity to share my personal PR hacks and ask them for feedback. These bonus interviews have a ton of actionable know hows from the masters.

Resource #7

Cheat sheet of my most effective little known growth hacks

These are not hacks you’ve seen everywhere and thus increasingly ineffective. They are the ones I pioneered myself and do not share with anyone.

How much does it cost?

Don’t go out and play the lottery to get lucky. It doesn’t work. What does work is putting in the effort and time to build a connection with an influencer. Many people think it takes forever to make it happen, but if you just focus on the right pieces of the puzzle, you can get there in no time.

Building an audience through your relationships with journalists and influencers and by getting yourself featured on top industry blogs can grow your audience of people that know, like and trust you and are primed to buy from you, which is the key to building a successful business.

Have you tried writing tons of content for your website or blog only to have no one read it? Or do you find it overwhelming to reach out to press while either working full-time, trying to find new clients for your business, freelancing or taking care of your family.

I’ve been there too…

…and this system helped me build a profitable business and gain freedom.

Here’s what you can do:

1. Stick with the status quo and keep trying more tactics that don’t work well.

2. Join PR That Converts and work with me and my team of influencers to build a life you desire…

Success stories from recent graduates

Here are the outcomes our students achieved:

Case Study #1

Arthur Menard
500%

Traffic up

200+

New customers

Publicity and Exposure

Arthur runs an underwear company in Paris and has never dreamed of getting press in United States until he signed up for PRThatConverts and put his learnings to use. After being covered in Mashable he received so much publicity that he is currently in the process of moving his company from France to U.S.

Case Study #2

Brad Zomick

Head of Content @ Pipedrive.com

1st result

On 1st page of Google

15X

Increase in traffic

Content Marketing and PR

When Brad purchased PRThatConverts coaching and JustReachOut he needed a PR strategy to rank #1 for the term “sales management” on Google. This was the term that most of his target market googled to look for his software. In a matter of a few months Brad wrote a blog post on his blog and implemented a PR strategy which helped him rank #1 and even outrank Wikipedia for his search term keyword.

Case Study #3

Brian_Dean-300x300

Brian Dean

Founder @ Backlinko.com

300%

Ranking up

50%

More leads

Guest Writing and PR

Brian runs a crazy popular blog Backlinko.com which is an authority for all SEO professionals. He purchased JustReachOut and PRThatConverts VIP coaching because he was coming out with a new insights study and wanted to get press to cover it. The trouble is that he’s never been successful talking to press. We devised and executed a guest posting PR strategy which made Brian a contributor a top publications from Huffington Post to TechCrunch to Entrepreneur on regular basis.

Case Study #4

Martin Boddeker

Founder @ Findfocus.net

25000+

Traffic went from 0 to 25,000 uniques+ in 3 weeks

500 +

Email subscribers went from 20 to 500 in 3 weeks

PR through Quora and Reddit

When Martin purchased PRThatConverts VIP he was hoping to get publicity for his software tool which he had just finished developing. He was a little bummed after watching the course because there seemed to be so many PR methods and he didn’t want to waste time on stuff which wouldn’t work for him. After our 1 on 1 call we decided Martin would use the Quora & Reddit PR tactics. In a matter of days, Martin’s answer on Quora received 920K+ views, his traffic on the site went from 0 to 25,000 uniques in a just a few weeks, and he received 500+ new customer leads.

Case Study #5

Hiro Taylor

Founder @ Heropay.com

200%

Traffic up 2X in a week

3X

Conversions up 2X since publication

Fastcompany Homepage Spot in 2 Weeks

Hiro’s startup is in it’s early stages. They purchased PRThatConverts VIP to figure out how to get publicity and exposure for their brand through content marketing. A few weeks into the program Hiro, followed the strategy we outlined for him and submitted an article to FastCompany through an op-ed pitch. It was featured as the lead article on FastCompany’s homepage and remained the lead for 18 hours as it was tweeted to 2.2 million people. Here it is on the homepage. He received amazing publicity from this article. (Just a quick note… I’ve done PR for 10 years and written 1300+ articles. I have never achieved lead article placement for 18 hours on FastCompany.)

Case Study #6

David James
2X

Conversion up

3X

Traffic Up

PR exposure for an agency

David purchased PRThatConverts because he had two problems: #1 he runs a marketing agency in UK and wanted to gain visibility to get more clients and #2 he wanted to help his current clients get more visibility for their own businesses. He took what he learned and implemented a PR strategy which now brings him a 300% increase in web traffic and twice as many consulting leads per day.

Case Study #7

Tim Soulo

Head of Marketing @ AHrefs.com

2X

Conversion up

2X

Traffic Up

Guest writing as a PR strategy

Tim purchased JustReachOut & PRThatConverts VIP package with one main struggle in mind: “I know we are a well established brand in our niche, most marketing and SEO folks know who we are, but how can we use PR to get people who heard about us to come back to our site and sign up?” Together we implemented a guest writing PR strategy which resulted in his business being featured in major publications. In turn this PR activity generated warm leads to come back and sign up for Tim’s software.

Case Study #8

noah-fp

Noah Kagan

Founder @ AppSumo.com & SumoMe.com

HUGE publicity for the first launches of Appsumo bundles

Influencer Marketing and PR

Noah Kagan was the very first customer of the PRThatConverts program back when there was no sales page or even a formal program in place! I was husslin’ to get my first student at the time. And Noah was launching one of his very first bundles of Appsumo and was trying to use PR to get publicity for it and get Appsumo off the ground. In just a matter of weeks while working through tactics in PRThatConverts, Noah was able to get huge influencers such as SmashingMagazine to tweet and promote his deal. The result? He sold out a week early!

Case Study #9

Adam Zais

Adam Zais

CRO @ Wistia 

300%

Traffic Up

Pitching data to press

The folks from Wistia signed up for the PRThatConverts VIP program before it was a formal course. Much like Noah, they were one of the first! Within three months they took the tactics from the course and implemented a content and PR strategy that 3x-ed their traffic. And they were mentioned in publications such as Mashable, Lifehacker, Forbes, Gizmodo and tons of others.

Case Study #10

Matt Kelly

[email protected]ZURB.com

800%

Traffic up

300%

Conversions Up

PR & Lead Generation

Not many people knew about ZURB design agency when I first came in contact with them. As they implemented the guest writing PR tactics from PRThatConverts course they quickly figured out they needed help to kick this strategy into overdrive. ZURB ended up hiring me to help them implement a guest writing PR strategy which grew their Domain Authority from 20 to 85 leading to 8X increase in their website traffic.

Case Study #11

Phong Ly

Founder @ iSeeCars.com

500%

Traffic up

200

Number of press features

Pitching data stories to journalists

When iSeeCars came to me they needed one thing and one thing badly: traffic and exposure from press. They quickly learned the tactics of PRThatConverts and put their huge DB of data to use into crafting interesting data stories. For the next nine months they executed a PR and content strategy which got them featured in 200+ publications including USAToday, ConsumerReports, WSJ, Forbes, Fortune, ABCNews, USNews, Cars.com. As a result they 5X’d their daily traffic.

Case Study #12

Igor Gladkoborodov

Founder @ Coub.com

Foreign startup featured in 50+ U.S. publications, as a result accepted by YCombinator and raised a round

PR and Influencer Outreach

When Coub purchased PRThatConverts VIP they were a popular startup in Russia but nobody heard of them here in US. In a matter of 2 months they implemented a PR outreach PR strategy which helped them build a relationship with USAToday, TIME, MarketWatch, Gawker, MSNBC and tons of others. As a result of their PR success they moved to Silicon Valley, closed a financing round, and were accepted into YCombinator.

Way cheaper than PR Firm Pricing

PR THAT CONVERTS

VIP COMPLETE

1 Payment of $997

  • Lifetime access to the full PR That Converts course + all future updates
  • 6 months of unlimited 1-on-1 priority email access to Dmitry
  • Six 45 min Skype calls w/ Dmitry
  • 6 months free access to JustReachOut.io PR outreach tool used by 4K+ entrepreneurs
  • Actionable PR know hows from Tim Ferriss & Brian Dean
  • Private Slack Channel & Community
  • Access to a Large Database of guest blogging opportunities
  • Invite to 4 live Q&A Discussions
  • PR outreach case studies so you can see step by step exactly how other pros did it
  • A cheatsheet of little known growth hacks I've used to explode the growth of every company I worked with (you will not find these hacks anywhere else)

carts

PR THAT CONVERTS

ADVANCED

1 Payment of $697

  • Lifetime access to the full PR that converts course + all future updates
  • 6 months of unlimited 1-0n-1 priority email access to Dmitry
  • 6 months free access to JustReachOut.io PR outreach tool used by 4K+ entrepreneur
  • Actionable PR know hows from Tim Ferriss & Brian Dean
  • Private Slack Channel & Community
  • Access to a large database of guest blogging opportunities
  • Invite to 4 live Q&A discussions
  • Six 45 min Skype calls w/ Dmitry
  • PR outreach case studies so you can see step by step exactly how other pros achieved explosive growth
  • A cheat sheet of little known growth hacks I've used to explode the growth of every company I worked with (you will not find these hacks anywhere else)

carts

PR THAT CONVERTS

STANDARD

1 Payment of $497

  • Lifetime access to the full PR That Converts course + all future updates
  • 6 months of unlimited 1-0n-1 priority email access to Dmitry
  • Six 45 min Skype calls w/ Dmitry
  • 6 months free access to JustReachOut.io PR outreach tool used by 4K+ entrepreneur
  • Actionable PR know hows from Tim Ferriss & Brian Dean
  • Private Slack Channel & Community
  • Access to a large database of guest blogging opportunities
  • Invite to 4 live Q&A discussions
  • PR outreach case studies so you can see step by step exactly how other pros achieved explosive growth
  • A cheat sheet of little known hacks I've used to explode the growth of every company I worked with (you will not find these hacks anywhere else)

carts

30-Day Money-Back Guarantee

Try PR That Converts for 30 days, 100% risk-free!

Even if you think PR That Converts might be the right investment for you, don’t be afraid to pull the trigger today.

What happens if the course doesn’t work for me?

PR That Converts is designed to get you results fast.

If you are unhappy with the product for any reason in your first 30 days, simply email support ([email protected]) and we’ll give you a full refund.

My aim is to ensure you build an engaged audience, attract more customers through your website and get featured on top blogs. If this system doesn’t work for you, then I haven’t done my job well and I haven’t earned your money.

30daymoneybackguarantee

Answers to Commonly Asked Questions

What if I’m not good at PR?

You do not have to be the next Gary Vaynerchuk to get your pitches noticed by influencers. I had zero PR experience when I started and I cold emailed my way into landing 1300+ press articles for my clients. More important is using the right approach, which I will teach you step by step in this course.

What if I don’t have the time to do PR?

This course was designed to help you build relationships with influencers and press in less time.

By the time you finish this course and complete the exercises and assessments, you should be able to come up with a killer PR outreach strategy and execute it without ever having to hire a PR firm or waste weeks trying to perfect your email pitch.

I designed the course so that you can pitch influencers and press at top blogs and promote your content and still run your business or work full-time.

Why should I listen to your advice about PR or content promotion?

Unlike many other “PR gurus,” I do my own PR. I don’t employ any help.

I never hire ghostwriters or editors to do the work for me. I’m the real deal.

I was in the same spot as you 10 years ago, and I’m still hustling today.

I’ve seen my fair share of PR experts who give advice on PR, but that don’t take their advice. I don’t consider myself one of them.

Worse, maybe you’ve seen some marketers who spoon feed advice that doesn’t work or that you don’t think they’ve implemented themselves.

Instead, I’ve been in the trenches building my own startups from scratch without having connections or friends in high places to get me there.

When I share with you what works right now to get more customers and sales and build an audience, you know my advice will be 100% practical with no nonsense included.

I’m not going to tell you it’s easy peasy to get featured on top blogs or say there’s only one path to success.

The effort you put into this course will positively correlate with your ability to realize the benefits of the strategies I present in the course.

How long does it take to complete the course?

It depends on, if you just want to read through the material, I recommend you set aside 3 to 4 hours per week.

As you may expect, implementing the strategies will takes additional time and effort on your part.

I designed PR That Converts to be a lean, efficient approach to building relationships with press and influencers and content promotion.

That means that — even if you’re overwhelmed with running your business — you should have ample time to implement the proven strategies from the course.

And because you receive lifetime access to the course materials, you can stop anytime.

Why can't I just read blog posts about how to do PR?

PR That Converts was designed to get you better results from a structured PR outreach and guest blogging. I actually force you to put the stuff you learn into action after every lesson.

Instead of learning about something and forgetting it I make you implement it right after you learn it.

The course covers far more ground than any blog posts or podcasts out there about writing guest posts or building a high-converting, profitable blog.

We believe it is the most comprehensive course on the market that covers PR outreach and building relationships with influencers/journalists and writing high value content that nurtures and converts readers into subscribers, fans and customers.

The course also covers how to turn your guest posts into relationships with top influencers in your industry and how to build a high-converting blog.

The course content is equally applicable to PR outreach as it is to guest blogging and writing better posts in less time for your own blog. We cover both topics in-depth inside the course.

How can I be sure your course is right for me?

If you have any concerns about whether the course may be right for you or for where you are right now in your business or career, try it out risk-free for 30 days.

If you feel it doesn’t meet your needs, simply email our support team at [email protected] and request a refund within the first 30 days from your original date of purchase.

Unlike many other courses, we provide a lenient money-back guarantee that ensures you are happy with your purchase. We’re confident you will become a raving lifelong fan and customer after you go through the material we cover in this course.

Our goal is to earn your trust and long-term business, not sell you a one-off product, since we’re not in it for the short haul. So if you’re unhappy for any reason whatsoever, do not hesitate to email me at [email protected] and request a refund within 30 days of your original date of purchase.

Will I get lifetime updates if you add new course materials?

By purchasing this course today, you will receive unlimited lifetime updates and get instant access to any new course content we publish.

We plan to increase the price of this course in the future as we update or add to the existing content (that is assuming we decide to open the doors for enrollment again), so if you want to get the best deal on this course and save money, now is the best time to get it.

Why join today

Enrollment will close Feb 19th, 2017. No exceptions.

I keep enrollment for each course period limited to certain number of students. This way, I make sure my team can dedicate 1-on-1 attention to every single student to help them succeed.

I run my startup and my PR consulting agency most of my other time so there is no guarantee when I will be able to open up this course again.

If you want to learn exactly how I used unconventional PR to get startups acquired by Google and AVG, I’m happy to share my exact strategies, tactics and templates with you.

If you’d prefer to wade through 1000 blog posts and rounds of trial and error, that’s up to you.

Though from my experience, when you try to do everything yourself without at least following proven strategies, you tend to get demotivated after seeing you’ve made little progress.

cutmypic

Luke Wroblewski

Product @ Google, Founder of Polar acquired by Google in 2014

Dmitry is a dynamo.  He’s been a critical part of our growth from product launch to acquisition by Google just a few years later.  For each step of the way from idea to reaching millions of users, he has helped us shape our PR strategy and product direction, understand our customers, and relentlessly worked to move us forward. Without this lens into our user base, we’d be a lot less focused on what matters most.

Noah Kagan

Founder @ Appsumo & SumoMe.com

Dmitry really knows how to bring momentum to things and teach others how to do the same. If you’re an entrepreneur I’d say you should get a little taste of this energy he brings to the table and pump some of that into your stomach to get it going for yourself.

Way cheaper than PR Firm Pricing

PR THAT CONVERTS

VIP COMPLETE

1 Payment of $997

  • Lifetime access to the full PR That Converts course + all future updates
  • 6 months of unlimited 1-on-1 priority email access to Dmitry
  • Six 45 min Skype calls w/ Dmitry
  • 6 months free access to JustReachOut.io PR outreach tool used by 4K+ entrepreneur
  • Actionable PR know hows from Tim Ferriss & Brian Dean
  • Private Slack Channel & Community
  • Access to a Large Database of guest blogging opportunities
  • Invite to 4 live Q&A Discussions
  • PR outreach case studies so you can see step by step exactly how other pros did it
  • A cheatsheet of little known growth hacks I've used to explode the growth of every company I worked with (you will not find these hacks anywhere else)

carts

PR THAT CONVERTS

ADVANCED

1 Payment of $697

  • Lifetime access to the full PR that converts course + all future updates
  • 6 months of unlimited 1-0n-1 priority email access to Dmitry
  • Actionable PR know hows from Tim Ferriss & Brian Dean
  • Private Slack Channel & Community
  • Access to a large database of guest blogging opportunities
  • Invite to 4 live Q&A discussions
  • Six 45 min Skype calls w/ Dmitry
  • PR outreach case studies so you can see step by step exactly how other pros achieved explosive growth
  • 6 months free access to JustReachOut.io PR outreach tool used by 4K+ entrepreneur
  • A cheat sheet of little known growth hacks I've used to explode the growth of every company I worked with (you will not find these hacks anywhere else)

carts

PR THAT CONVERTS

STANDARD

1 Payment of $497

  • Lifetime access to the full PR That Converts course + all future updates
  • 6 months of unlimited 1-0n-1 priority email access to Dmitry
  • Six 45 min Skype calls w/ Dmitry
  • Actionable PR know hows from Tim Ferriss & Brian Dean
  • Access to a large database of guest blogging opportunities
  • Access to a large database of guest blogging opportunities
  • Invite to 4 live Q&A discussions
  • PR outreach case studies so you can see step by step exactly how other pros achieved explosive growth
  • 6 months free access to JustReachOut.io PR outreach tool used by 4K+ entrepreneur
  • A cheat sheet of little known hacks I've used to explode the growth of every company I worked with (you will not find these hacks anywhere else)

carts