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Steal unconventional PR hacks from the guy who grew a startup from 0 to 40M views per month

+Pitch the right journalists (and get more yes’s than no’s)
+Craft a winning pitch (and grab the attention of Tier 1 publications)
+Build personal relationships (and turn ‘em into traffic and sales)

Enroll Now

As featured on…

presspress

What can happen when you’ve got wildly effective PR hacks in your back pocket?

Noah Kagan

You get huge influencers like SmashingMagazine.com to promote your AppSumo deal, like Noah Kagan, Founder @ AppSumo.com & SumoMe.com…

“Dmitry makes things happen. After we put together our biggest AppSumo bundle (at the time), Dmitry brought the momentum and helped us sell out a week early. If you’re an entrepreneur, I’d say you should get a taste of the energy Dmitry brings to the table.”

Hiro Taylor

You end up featured as the lead article on FastCompany’s homepage for 36 hours, like Hiro Taylor, Founder @ Heropay.com…

“We’re an early-stage startup up against larger companies with bigger budgets, so visibility is critical for us. A little bit of patience, a lot of hustle, and access to Dmitry’s PR framework helped us land a frontpage article on FastCompany.com, which was tweeted out to 2.2 million followers. PR That Converts program has been the best investment we’ve made so far.”

Brian Dea

You increase your search ranking by 300% and your leads by 50%, like Brian Dean, Founder @ Backlinko.com…

Brian runs a crazy popular blog Backlinko.com which is an authority for all SEO professionals. He was coming out with lots of new content and wanted to get press to cover it. The trouble is that he’s never been successful talking to press. We devised and executed PR strategy which got Brian featured on a number of digital marketing blogs.

Give influencers a reason to listen to you (...here’s how you do it)

Let me guess:

You’d love to see your business get covered in huge publications and watch the traffic, links and sales pour in.

BUT!

You don’t have the foggiest clue how to get (or keep) an influencer or journalist’s attention. You’re only doing PR because you HAVE to.

And you don’t have 10 hours a week to spend sending cold emails, because you’re already spread way too thin.

Worst of all, when you DO reach out, all you hear is “NO!” – or worse, nothing. #rejectionsucksyo

It all feels like a massive waste of time, but you still need to grow your business and get exposure, so the wheel of rejection just keeps spinning.

If that’s you, listen up:

When it comes to wildly effective PR, you can’t wing it…

Sending random cold emails to the editors of popular sites like TechCrunch.com asking them to feature you doesn’t work.

They won’t spread your message because they don’t know you. They don’t care because there’s no relationship there. (Let’s change that.)

With every wrong move — you freak out because THAT door, window, gate may not ever open again.

And as an overextended, crazy-busy startup founder, you need to know WHAT to do and HOW to leverage it — so you can achieve your PR goals, fast. You need a li’l bit of patience, a lot of hustle, and the right system to get your content and brand featured on top sites.

Building connections with influencers starts with something far more powerful than your charm…

It starts with a system I’ve developed based on my most disruptive PR hacks.

It turns out that building authentic connections is simply a process of proven steps.

You can literally start with zero PR experience.

The cool part?

When you’ve got a step-by-step PR system, you only need access to a magical tool we call —wait for it — EMAIL.

  • You don’t need developers to spend weeks coding a fancy referral system
  • You don’t need to waste $10K each month on a PR firm that doesn’t deliver
  • You don’t need to waste months alone, mining for a few golden nuggets and testing the wrong PR strategies for your business

All you need is to type an email and hit send.

It’s that simple.

And in PRThatConverts, I’ll show you, step-by-step, exactly what to say and do to position yourself as a valuable resource to the person on the receiving end of your emails.

It’s the validation you need to remind you (and your team) you’re on the right track — and getting the coverage, traffic and sales you need to scale.

INCREASE YOUR CREDIBILITY & VISIBILITY IN A MATTER OF DAYS (OR EVEN HOURS WITH MY UNCONVENTIONAL PR HACKS…

INTRODUCING PR THAT CONVERTS

INTRODUCING PR THAT CONVERTS

DO PR BETTER THAN PR FIRMS
IN ONLY 30 MINS/DAY, 3 DAYS/WEEK

This wildly effective PR system has helped 500+ entrepreneurs, authors and professionals get exposure from top tier publications, build relationships with influencers — and go from hundreds to thousands of visitors per month, fast.

PLUS, get one-on-one coaching sessions with me as you apply what you’ve learned.


This is the power of a proven PR system…

“We’ve averaged more than 24% growth rate for the past 4 months solely through PR.”

Ben Jackson

“I run a local furniture delivery company in Kansas and I had a big problem on my hands: my monthly growth rate was stagnant at around 7%. I wasn’t sure how to kick it into overdrive.

Just three weeks into executing a PR strategy I developed with Dmitry in PR That Converts, my growth rate tripled. In fact, we’ve averaged more than 24% growth rate for the past 4 months solely through PR.

And we’ve been featured on KCTV Channel 5, KCL Live TV, and traditional press. You could say once I got that first yes only a few hours into the program, things snowballed from there.”

-Ben Jackson, CEO @ Bungii.com

How did I go from a Soviet immigrant “nobody” to becoming buds with Noah Kagan and Gary Vaynerchuk

Hey, Dmitry here (AKA “The PR Machine”).

Just ten years ago, I was working a boring desk job that had NOTHING to do with PR.

I had zero industry connections. Nobody knew (or cared) about me. The only people who knew me on a first name basis were the delivery guys at my favorite take-out restaurants.

Fast forward ten years.

I’ve built relationships with folks such as Ashton Kutcher, Tim Ferriss, Guy Kawasaki, Gary Vaynerchuk and Matt Mullenweg.

I’ve now grown startups from zero to millions of users testing unconventional (but super effective) PR hacks

Dmitry chatting with Matt Mullenweg, founder of WordPress

Dmitry chatting with Matt Mullenweg, founder of WordPress

And yeah, unconventional PR may or may not include stripping buck naked on live TV to show off a company name scrawled across your chest.

(I can tell you more about that over a drink sometime.)

I created a tidal wave of publicity for a startup called Polar and it grew from 0 to 40M views per month (and got acquired by Google).

Then, I grew my own startup (JustReachOut) from 0 to 4000+ paying customers in only 12 months.

I’ve published 1300+ articles and am a contributor to Entrepreneur, TechCrunch, FastCompany, Inc, HuffingtonPost and numerous other top publications.

And I’ve helped 500+ startups achieve the same results.

 

techcrunch

I know what it takes to launch a product using wildly effective PR.

That’s why I want to show all entrepreneurs — even the folks who suck at sales — how to take the fate of your startup into your own hands. And create opportunities for yourself, repeatedly.

After all, your startup is your baby. You invest in it because you want to see it succeed more than anyone else.

And once you master my unconventional PR system, you can deploy those same tactics again and again on command to generate buzz and send a crush of traffic.

You won’t have to check your budget first to see if you can hire a SEO consultant or a PR firm or a sales guy to open up the floodgates of visitors.

It’s time to learn how to fish so you can feed yourself for a lifetime.

Steal these unconventional PR hacks and increase your exposure immediately

MODULE 1: HOW TO BUILD RELATIONSHIPS WITH INFLUENCERS

In this module you’ll find out how to:

  • Strike up conversations with influencers and bloggers instantly using a proven formula I’ve tested over the last decade
  • Build authentic relationships with influencers using the same system I’ve used to build relationships with Tim Ferriss, Gary Vaynerchuk, Brian Dean, Noah Kagan and 1300+ publications
  • Turn your relationships into press features, mentions, traffic, leads and sales

Objective:

To give you the basic formula, foundation and tools you need to strike up conversations with influencers, bloggers, and journalists — and turn them into relationships.

foundations

MODULE 2: HOW TO BUILD A HIT LIST & WRITE AN EMAIL PITCH

In this module you’ll find out how to:

  • Get more yes’s than no’s with the system I used to find top tier publications and blogs that are a good fit for your content
  • Avoid writer’s block with my best email pitch angles (and headlines) that include the most critical info journalists and influencers look for in a pitch
  • Pitch influencers using the same system I’ve used to hit a 98% acceptance rate (access a behind-the scenes look at how I pitch)

Objective:

To quickly put together a HIT LIST of influencers and journalists who are more likely to be interested in you. And find out how to write winning email pitches that can’t be ignored.

find

MODULE 3: HOW TO FIND ANYONE’S EMAIL ADDRESS & GET IN THE DOOR

In this module you’ll find out how to:

  • Grab hundreds of email addresses from LinkedIn and find anyone’s email address (I’m talking about current and valid email addresses!) using my system
  • Guess someone’s email address with one of my favorite hacks (you’ll get a behind-the-scenes look at me guessing someone’s email address)
  • Contact any influencer or journalist in the world, fast, with my efficient and fast guessing system

Objective:

To become proficient at guessing and verifying contact information for any influencer, journalist or reporter.

win

MODULE 4: HOW TO FOLLOW UP WITH INFLUENCERS LIKE A PRO

In this module you’ll find out how to:

  • Get an instant response to your inquiries using the advanced follow-up system I’ve used for over a decade (you’ll know when to follow-up and what to say)
  • Grab the attention of influencers by crafting a follow-up sequence my students have tested in their businesses
  • Find out if your email has been opened and read so you can respond with the appropriate follow-up sequence

Objective:

To become proficient at setting up automatic email follow up sequences which guarantee a response from your prospect 90% of the time.

list

“After striking out multiple times working with PR agencies, Ariane joined PRThatConverts…”

Ariane Fisher

“Following Dmitry’s advice, we were placed 3 times in our first 2 months on sites like Travel Channel and CBS.

And Dmitry also helped us get featured on the homepage of Reddit!

Every class is incredibly high value and full of insider tips. And if I have to meet a HARO deadline or make a pitch, I could contact Dmitry and he’d help me write the pitch.

He helped me get those pitches out and make them high value for the reporters.”

-Ariane Fisher, Founder of WeddingMix

Here’s what you get in PR That Converts

This program will help you take action immediately so you can land press features and influencer plugs, fast.

PR That Converts includes the following:

+ Bite-sized video lessons
+ Live trainings and tutorials
+ Access to me in a private Slack channel
+ Community support and networking opportunities
+ Worksheets designed to help you take action

PLUS,

+Eight one-on-one coaching sessions help you form a strategy and execute on it effectively

You could hire a PR firm for $10K a month, or you could invest in a long-term growth solution...

PR THAT CONVERTS

STANDARD

1 Payment of $897

  • Lifetime access to the full PR That Converts course + all future updates
  • Email support to help you write your email pitch
  • 45 min PR Strategy Skype Calls w/Dmitry
  • Unlimited 1 on 1 priority email access to Dmitry
  • Private Slack Channel & Community to chat with other students and get help from our team 24/7
  • Lifetime access to PRThatConverts modules + all the updates
  • Access to a large database of guest post opportunities (which took 5 years to compile)
  • PR Outreach step by step case studies to show you exactly how others have pitched press and gotten a response
  • Complete set of media pitch examples to ensure you get a response

cards

PR THAT CONVERTS

ADVANCED

1 Payment of $1297

PAYMENT PLAN AVAILABLE

  • Three 45 min PR Strategy Skype Calls w/Dmitry
  • Three months of unlimited 1 on 1 priority email access to Dmitry
  • Private Slack Channel & Community to chat with other students and get help from our team 24/7
  • Lifetime access to PRThatConverts modules + all the updates
  • Access to a large database of guest post opportunities (which took 5 years to compile)
  • PR Outreach step by step case studies to show you exactly how others have pitched press and gotten a response
  • Complete set of media pitch examples to ensure you get a response

cards

MOST POPULAR

PR THAT CONVERTS

VIP COMPLETE

1 Payment of $2297

PAYMENT PLAN AVAILABLE

  • Eight 45 min PR Strategy Skype Calls w/Dmitry
  • Twelve months of unlimited 1 on 1 priority email and IM access to Dmitry
  • Private Slack Channel & Community to chat with other students and Dmitry to get help 24/7
  • Lifetime access to PRThatConverts modules + all the updates
  • Access to a large database of guest post opportunities (which took 5 years to compile)
  • PR Outreach step by step case studies to show you exactly how others have pitched press and gotten a response
  • Complete set of media pitch examples to ensure you get a response
  • Access to all benefits of Advanced Package

cards

PR That Converts is perfect for startup founders & teams, freelancers, consultants, and authors…

This program is designed for you if you need exposure, visibility, and credibility. And you need wildly effective PR hacks that work quick.

If you’re ready to take your startup to the next level and you can’t afford a PR firm. Or, you’ve had a bad experience with a PR firm, this system is for you.

You’re down for figuring this PR thing out on your own. You’re action-driven, motivated, and willing to do whatever it takes to succeed.

Access every unconventional hack, mindset, and approach I’ve used daily over the last decade.

So you can skip 10 years of trial and error (and failed startups) to get your headline in Inc., The New York Times, ABC News, and more.

Enroll in PR That Converts today and you’ll also get these limited time bonuses…

BONUS #1

12 months of 1-on-1 PR help with yours truly

I normally charge $10 000/month for PR consulting. And I am very selective about who I work with. So this is an extraordinary chance for you to plug yourself into the brain that got companies acquired by Google and AVG. You will get priority email access to my inbox to ask any questions you want and we’ll schedule six 45 minute Skype sessions to work through your PR strategy. This bonus is only available when you invest in the VIP complete package (you get 12 months 1-on-1 help) or STANDARD package (you get 3 months of 1-on-1 help).

VALUE = $30,000-$120,000


BONUS #2

Your entire PR STRATEGY in a box

Every business is unique. That’s why I’ll sit down with you for six 45 min strategy sessions to plan out your entire PR strategy so it’s unique to your market. My team will help you craft a pitch so good, influencers and journalists will want to hear more. So yeah, you’ll get my eyeballs, brain and complete attention focused on your entire PR strategy, including all of your copy, so you’re never alone. This bonus is only available when you invest in the VIP COMPLETE package.

VALUE=$8,000


BONUS #3

Never pitch alone again with our private Slack community

Never feel like you’re learning and applying these methods alone with our private Slack channel and community. Talk about your successes, failures, set backs, issues, comments and stay in touch and talk with other startups and entrepreneurs doing PR outreach on their own at the same time. This is the place to get all the latest updates to the course and of course chat with our team of copywriters and instructors. This bonus is only available when you invest in the VIP COMPLETE package.

VALUE=$5,000


BONUS #5

Comprehensive database of guest blogging opportunities

Guest blogging is not dead! It’s the quickest easiest way to get some exposure, especially when you are first starting off. I share with you a comprehensive list of 200+ best blogs and publications along with contact info for the right editors at publications in your niche where you can contribute an article to get exposure and publicity for your business. This bonus is only available when you invest in the VIP COMPLETE and STANDARD package.

VALUE= $3000

Success Stories From Our Graduates

Case Study #1

arthur

Arthur Menard
500%

Traffic up

200+

New customers

Publicity and Exposure

Arthur runs an underwear company in Paris and has never dreamed of getting press in United States until he signed up for PRThatConverts and put his learnings to use. After being covered in Mashable he received so much publicity that he is currently in the process of moving his company from France to U.S.

Case Study #2

brad

Brad Zomick

Head of Content @ Pipedrive.com

1st result

On 1st page of Google

15X

Increase in traffic

Content Marketing and PR

When Brad purchased PRThatConverts he needed a PR strategy to rank #1 for the term “sales management” on Google. This was the term that most of his target market googled to look for his software. In a matter of a few months Brad wrote a blog post on his blog and implemented a PR strategy which helped him rank #1 and even outrank Wikipedia for his search term keyword.

Case Study #3

Brian_Dean-300x300

Brian Dean

Founder @ Backlinko.com

300%

Ranking up

50%

More leads

Guest Writing and PR

Brian runs a crazy popular blog Backlinko.com which is an authority for all SEO professionals. He was coming out with lots of new content and wanted to get press to cover it. The trouble is that he’s never been successful talking to press. We devised and executed PR strategy which got Brian featured on a number of digital marketing blogs.

Answers to Commonly Asked Questions

You could hire a PR firm for $10K a month, or you could invest in a long-term growth solution...

PR THAT CONVERTS

STANDARD

1 Payment of $897

  • Lifetime access to the full PR That Converts course + all future updates
  • Email support to help you write your email pitch
  • 45 min PR Strategy Skype Calls w/Dmitry
  • Unlimited 1 on 1 priority email access to Dmitry
  • Private Slack Channel & Community to chat with other students and get help from our team 24/7
  • Lifetime access to PRThatConverts modules + all the updates
  • Access to a large database of guest post opportunities (which took 5 years to compile)
  • PR Outreach step by step case studies to show you exactly how others have pitched press and gotten a response
  • Complete set of media pitch examples to ensure you get a response

cards

PR THAT CONVERTS

ADVANCED

1 Payment of $1297

PAYMENT PLAN AVAILABLE

  • Three 45 min PR Strategy Skype Calls w/Dmitry
  • Three months of unlimited 1 on 1 priority email access to Dmitry
  • Private Slack Channel & Community to chat with other students and get help from our team 24/7
  • Lifetime access to PRThatConverts modules + all the updates
  • Access to a large database of guest post opportunities (which took 5 years to compile)
  • PR Outreach step by step case studies to show you exactly how others have pitched press and gotten a response
  • Complete set of media pitch examples to ensure you get a response

cards

MOST POPULAR

PR THAT CONVERTS

VIP COMPLETE

1 Payment of $2297

PAYMENT PLAN AVAILABLE

  • Eight 45 min PR Strategy Skype Calls w/Dmitry
  • Twelve months of unlimited 1 on 1 priority email and IM access to Dmitry
  • Private Slack Channel & Community to chat with other students and Dmitry to get help 24/7
  • Lifetime access to PRThatConverts modules + all the updates
  • Access to a large database of guest post opportunities (which took 5 years to compile)
  • PR Outreach step by step case studies to show you exactly how others have pitched press and gotten a response
  • Complete set of media pitch examples to ensure you get a response
  • Access to all benefits of Advanced Package

cards

Case Study #4

Martin Boddeker

Founder @ Findfocus.net

25000+

Traffic went from 0 to 25,000 uniques+ in 3 weeks

500+

Email subscribers went from 20 to 500 in 3 weeks

PR through Quora and Reddit

When Martin purchased PRThatConverts VIP he was hoping to get publicity for his software tool which he had just finished developing. He was a little bummed after watching the course because there seemed to be so many PR methods and he didn’t want to waste time on stuff which wouldn’t work for him. After our 1 on 1 call we decided Martin would use the Quora & Reddit PR tactics. In a matter of days, Martin’s answer on Quora received 920K+ views, his traffic on the site went from 0 to 25,000 uniques in a just a few weeks, and he received 500+ new customer leads.

Case Study #5

Hiro Taylor

Founder @ Heropay.com

200%

Traffic up 2X in a week

3X

Conversions up 2X since publication

Fastcompany Homepage Spot in 2 Weeks

Hiro’s startup is in it’s early stages. They purchased PRThatConverts VIP to figure out how to get publicity and exposure for their brand through content marketing. A few weeks into the program Hiro, followed the strategy we outlined for him and submitted an article to FastCompany through an op-ed pitch. It was featured as the lead article on FastCompany’s homepage and remained the lead for 18 hours as it was tweeted to 2.2 million people. Here it is on the homepage. He received amazing publicity from this article. (Just a quick note… I’ve done PR for 10 years and written 1300+ articles. I have never achieved lead article placement for 18 hours on FastCompany.)

Case Study #6

David James
2X

Conversion up

3X

Traffic Up

PR exposure for an agency

David purchased PRThatConverts because he had two problems: #1 he runs a marketing agency in UK and wanted to gain visibility to get more clients and #2 he wanted to help his current clients get more visibility for their own businesses. He took what he learned and implemented a PR strategy which now brings him a 300% increase in web traffic and twice as many consulting leads per day.

Case Study #7

Tim Soulo

Head of Marketing @ AHrefs.com

2X

Conversion up

2X

Traffic Up

Guest writing as a PR strategy

Tim purchased JustReachOut & PRThatConverts VIP package with one main struggle in mind: “I know we are a well established brand in our niche, most marketing and SEO folks know who we are, but how can we use PR to get people who heard about us to come back to our site and sign up?” Together we implemented a guest writing PR strategy which resulted in his business being featured in major publications. In turn this PR activity generated warm leads to come back and sign up for Tim’s software.

Case Study #8

Noah Kagan

Founder @ AppSumo.com & SumoMe.com

HUGE publicity for the first launches of Appsumo bundles

Influencer Marketing and PR

Noah Kagan was the very first customer of the PRThatConverts program back when there was no sales page or even a formal program in place! I was husslin’ to get my first student at the time. And Noah was launching one of his very first bundles of Appsumo and was trying to use PR to get publicity for it and get Appsumo off the ground. In just a matter of weeks while working through tactics in PRThatConverts, Noah was able to get huge influencers such as SmashingMagazine to tweet and promote his deal. The result? He sold out a week early!

Case Study #9

Adam Zais

CRO @ Wistia 

300%

Traffic Up

Pitching data to press

The folks from Wistia signed up for the PRThatConverts VIP program before it was a formal course. Much like Noah, they were one of the first! Within three months they took the tactics from the course and implemented a content and PR strategy that 3x-ed their traffic. And they were mentioned in publications such as Mashable, Lifehacker, Forbes, Gizmodo and tons of others.

Case Study #10

Matt Kelly

Partner @ ZURB.com

800%

Traffic up

300%

Conversions Up

PR & Lead Generation

Not many people knew about ZURB design agency when I first came in contact with them. As they implemented the guest writing PR tactics from PRThatConverts course they quickly figured out they needed help to kick this strategy into overdrive. ZURB ended up hiring me to help them implement a guest writing PR strategy which grew their Domain Authority from 20 to 85 leading to 8X increase in their website traffic.

Case Study #11

Phong Ly

Founder @ iSeeCars.com

500%

Traffic up

200

Number of press features

Pitching data stories to journalists

When iSeeCars came to me they needed one thing and one thing badly: traffic and exposure from press. They quickly learned the tactics of PRThatConverts and put their huge DB of data to use into crafting interesting data stories. For the next nine months they executed a PR and content strategy which got them featured in 200+ publications including USAToday, ConsumerReports, WSJ, Forbes, Fortune, ABCNews, USNews, Cars.com. As a result they 5X’d their daily traffic.

Case Study #12

Igor Gladkoborodov

Founder @ Coub.com

Foreign startup featured in 50+ U.S. publications, as a result accepted by YCombinator and raised a round

PR and Influencer Outreach

When Coub purchased PRThatConverts VIP they were a popular startup in Russia but nobody heard of them here in US. In a matter of 2 months they implemented a PR outreach PR strategy which helped them build a relationship with USAToday, TIME, MarketWatch, Gawker, MSNBC and tons of others. As a result of their PR success they moved to Silicon Valley, closed a financing round, and were accepted into YCombinator.

Enroll now